Why Your Website Needs a Favicon
User experience, site load speed, responsiveness, and pure aesthetics. This is what most people care about when inspecting their newly developed website. Very few people take the time to think about the tiny but important favicon. Websites use favicons more often than most people realize. That tiny picture has a profound impact on your online presence.
The favicon (favorite icon) is the small image that appears to the left of the browser tab of the website you are viewing. It could be anything, but is usually your logo or a general image denoting your business. The icon will also appear when you are viewing your browser history or whenever you bookmark a web page.
The favicon is a summarized identity
Conscious web users will mark websites by their favorite icons. If you often open many tabs on your browser, you might realize how you use favicons to identify the tab you want.
While this could be a conscious decision, the subconscious mind tends to associate something with an image better. This means even someone who doesn’t decide to memorize your icon is likely to remember it.
Why does your website need a favicon?
#1: It’s the perfect branding
The favorite icon is your website’s logo. It’s what your visitors use to distinguish you from the many websites on the internet. Favicons are a subtle improvement to user experience. They might not affect how the user browses your website, but will improve how the user identifies your website. A good favicon will give the user an idea of what your business is all about long before they begin browsing your website. It’s a visual impression that sticks for longer than a text title.
The true power of branding lies in making the client or visitor feel that he or she is at the right place. A quick glance at an icon that is unique to your brand is a quick reassurance of the current web location. It is also the best way to give a brief description of who you are to the visitors.
#2: Improves usability
Web browsers keep history. They let us open multiple tabs. What happens if a user wants to pull a page from the archives but doesn’t really remember the URL or page title? The favicon can be a quick way to identify your website even in the history or bookmarks lists. This improves the chances of getting return visits from people who want to refer to what they read at your website.
Mobile devices give favicons even more weight, since mobile devices bookmark websites using the favorite icon as the app icon. In this case, the user won’t be stuck with a generic image that could easily mean something else. He or she will have a definite icon that can only be related to your website. This saves time searching for the right bookmark, hence improving usability.
#3: Adds credibility to your website
Sometimes, competition is all about doing everything perfect. It doesn’t matter whether that extra mile you go has a direct impact or not. It’s just proof to your clients that you are willing to pay attention to the very last detail. A perfect website with a favicon oozes dedication to finesse as opposed to a perfect website without a favorite icon.
Corporate and successful websites have memorable favicons. A quick glance at Google’s Gmail, Twitter, Facebook, or Amazon will tell you how big a role the favorite icon plays in giving a website a unique identity. Successful websites have taught the internet that a reliable website has a memorable icon. Therefore your credibility will be on the line whenever you don’t deploy a respectable icon.
What goes into your favorite icon?
A great favicon mirrors something prominent on your website or business name. Most people will opt for their logo since this is the most memorable graphic on the entire website. The best practice is to settle for something square and simple to avoid confusing the user.
You can also establish a connection to your brand by giving the favicon brand specific colors. The appearance of the favorite icon should combine with the website color scheme. This gives your visitors something memorable when searching for your content.
Designing a favicon requires the keen eye of a graphic designer. You can’t pick a generic favicon from the internet and expect it to deliver. You will need something specific to your brand. Moreover, with the actual icon implementation varying from platform to platform the installation can be tricky unless you’re comfortable editing the root folder of your website.
If your site needs a favicon, we’re happy to help. Let’s get started today.