Integrating Social Media into Your Website
It’s no secret that social media is absolutely essential in today’s world. But have you considered how valuable integrating social media could be to your site? You don’t need to completely rethink the way you operate your website to capitalize on social media.
Feeling lost? No worries. We’re here to help guide you through the many ways that social platforms integrate with your website. The experienced web professionals at TechTe.am are always available.
#1: Link to posts on your homepage or blog
One fast and easy way to engage your social media audience is through sharing relevant content from your website. For example, post a few how-to guides and share them with your followers! This will attract people to your website, and establish you as a trusted authority in your industry.
It’s important that you provide your audience with useful content. Otherwise they won’t trust your website or brand. The ultimate goal is to have your customers share your link with their friends. This expands the number of people exposed to your website. Say someone shares a link to your site with their friend, and they share it with two more. It’s easy to see how quality posts can generate a large amount of traffic for your site.
#2: Give visitors the ability to share your site
Humans are social creatures, and as such we love sharing our favorite websites and brands with our friends. Make it easy for your visitors by integrating social media sharing and “Like” buttons on your web page. Most social platforms offer ready-made plugins for you to use on your site, and TechTe.am is well versed on setting these up.
These buttons serve a second useful function as they allow you to track and view the hits liking and sharing your pages. This enables you to narrow down demographics when launching targeted marketing campaigns. It also helps you craft better content tailored to your audience.
Producing viral content (content shared at an exceedingly fast rate) is a popular goal for website owners, and for good reason. If you can manage to get your customers to share your website, it’s essentially free advertising! Making it easy for visitors to share your site on a variety of different platforms is a good first step towards achieving this goal.
#3: Use plugins to display social updates
There are many plugins available for major social platforms that allow you to display real-time updates. This is a great option if you don’t have the time or resources to spend on constantly updating your web page. As long as you post on social platforms somewhat regularly, your site will reflect this activity.
One of the biggest problems that small businesses have with maintaining websites is ensuring a steady flow of content. Integrating social media accounts into your site will alleviate some of the stress!
#4: Let visitors comment on your website
What better way to get people talking about your site than to allow them to have discussions and comment directly on your pages? You can even integrate comments with platforms like Facebook so that the discussions reaches a wider audience.
There are plenty of easy-to-use plugins that allow visitors to comment on your pages using Facebook accounts. Simply install the plugin and wait for the comments to roll in!
It’s important that you take the time to occasionally reply to comments just as you would any other form of customer interaction. Comments are especially powerful for connecting with visitors and answering questions where everyone can see them. You should also keep in mind that as with anything on the internet, care needs to be taken to moderate comments for inappropriate or spam content.
The importance of social integration
Integrated social platforms appeal particularly to younger customers, whose primary means of communication is often over these networks. While it’s true that your site may succeed without being deeply integrated with social media, these platforms can help small businesses reach their customers without consuming large amounts of resources. With only a small amount of implementation, you can reach a whole range of potential customers you may otherwise never have attracted.
If you want to get started with social integration but don’t know how to go about it, contact us today to get started.