Improving Your Site’s SEO
No matter if you run a blog or business, getting targeted traffic to your content is vital if your aim is to remain relevant. Pay-per-click ads and social media platforms are are useful for driving quick bursts of visitors, but that strategy can be expensive and time-consuming. If you want a long-term method of traffic generation that won’t put a dent in your budget, search engine optimization is a great way to reach your goal. When you get it right, SEO can drive a steady flow of traffic to your website.
Search engines are constantly evolving and their crawlers are increasingly sophisticated. It might be tempting to try to take SEO shortcuts, but they will ultimately harm your search engine rankings, and poor rankings are a disaster for any website. Not only does showing up on the first page of a search engine’s results increase the number of visitors your site gets, but it also inspires trust and credibility. Consumers tend to be more trusting of organic search results than paid listings.
Making changes to improve your site’s search engine optimization can be daunting. Our tips and tricks will help you understand how SEO works. Some tasks are as simple as making sure you use keywords in your text. Others can be more complex, involving speeding up your server or curating backlinks. If you don’t have the time or expertise to give your site an SEO audit, TechTe.am’s expert staff will be happy to help.
Tip #1: Keyword research
Your first step towards SEO success is researching the right keywords to use on your site. Start by creating a Google AdWords account so that you can use Google’s Keyword Planner. You can enter search terms related to your industry and the keyword tool will show you a list of relevant words and phrases.
You want to pay attention to the search volume and advertiser competition of each keyword. If people are willing to bid several dollars or more for each click, it’s a good sign that the keyword is likely to convert search engine searches into web traffic. Create a list of at least 50 to 100 keywords that you think are relevant to your site.
If you craft content around a keyword without reviewing the SEO competition, you could be wasting a lot of time and energy. One of the best ways to get an idea of how likely you are to rank for a term is to download and install the MozBar plugin. When you search in Google it shows you the page and domain authority of each site that appears on the first page.
If the average page authority for a keyword is under 30 you should not have much trouble ranking for it. Keep repeating the process until you have several viable keywords and use them to focus your site’s content.
Tip #2: Content creation
In the content creation phase of search engine optimization, you will need to craft articles that focus on your targeted keyword. Most people go into this step and view keyword placement as the most important objective. Even though you need to use your keywords in the article, only do so when it appears natural. Remember, you are writing for your audience first and search engines second. However, the keyword will need to be in the title of your content, the first paragraph, and a subheading if you want to have any hope of showing up on the first page.
As you are creating your content, ensure that the information you provide is as compelling and engaging as possible. Some people try to use duplicate content to fool Google and the other search engines, but taking this path will lead to a penalty. Google’s mission is to provide the most relevant content to the users based on their search query. Repeated information is automatically discounted. Length is also important. Short articles can rank, but most of the ones that show up on the first page are between 1,000 and 2,000 words long.
Tip #3: Increase server speed
You might think once you’ve rewritten your website’s copy to focus on keywords that you’ve done all that’s necessary to improve your site’s SEO. While content makes up a big part of what search engines are looking for, they want to provide more than just the right information. Slow-loading sites are so annoying to end users that search engines deliberately limit directing traffic towards them.
There are a number of ways you can increase your server speed. We even provide some tips to improve your WordPress site’s load time! If your site is slow but you’re nervous about changing your hosting plan or using coding to paginate articles or eliminate hotlinking, speak to us today about how we can help you.
Tip #4: Increase backlinks
Another important aspect of SEO is domain authority. To appear on the first page of results on Google, your site needs to appear the most authoritative on your subject. A good gauge of authority is the number of backlinks your site has.
Backlinks are simply links to your site from other websites. The more you have, from as many different legitimate sources as possible, the better your site looks. The authority of the sites linking to yours affects how highly search engines weigh them, so you don’t want just any links. Look for relevant and influential sites in your field and work to generate links by writing guest posts and articles, submitting press releases, and using social networks. Because backlinks can take a few weeks to make a difference in your rank, don’t allow yourself to become discouraged if you don’t notice results right away.
Getting SEO right is vital to the success of your site. If you are unsure of where to start, or don’t have the expertise to make your site truly search engine friendly, let us help. Choose a plan that fits your needs today.