Getting Started with E-Commerce
Whether you’re starting a drop shipping business out of your home or expanding an already successful brick and mortar operation into the burgeoning online market, the world of e-commerce is equal parts exciting and terrifying.
One of the greatest advantages of an e-commerce website is that it can be your entire sales pipeline. Targeted advertisements and strong search engine optimization draw in huge numbers of visitors relatively inexpensively. Once visitors are drawn in, your website does the selling and processes payment for your products or services. All of this without visitors ever interacting with a human being! E-commerce is an automation dream come true.
It’s not as easy as it looks
While it’s great that you can have a salesperson awake and working 24/7, getting to that point is a lot of hard work. Building a popular website is a difficult endeavor. It is even more difficult to build a popular website with the goal of monetization. The professionals at TechTe.am can help!
Tip #1: Have a plan
A great e-commerce website, and by extension online business, requires thorough planning to be successful. Your business has unique needs, as do your customers. There are no one-size-fits-all approaches. Before you get started, you must identify what is most appropriate for you. Here at Techte.am, we are happy to help business owners pinpoint their online needs.
Tip #2: Make your website a sales superstar
reat the design of your website as if you are selling to a potential customer. Follow the AIDA principle.
- Grab your customer’s Attention. Put your most important content above the fold. Create content that will hook them into your pitch.
- Pique their Interest. Deliver your content in a way that will have your visitors craving more information.
- Learn what they Desire. Your visitors have a problem and you have a solution.
- Make them take Action. Give your visitors the chance to solve their problems by taking action on your website.
Remember to be unique. If your product can be purchased elsewhere, what reason do customers have to take a risk on a newcomer when they can get the same thing from an established source? By offering a unique product or an existing product in a unique way, you can generate customer interest and desire for your offerings.
Tip #3: Create clear navigation
It’s impossible to buy a product that you can’t find. How many times have you walked out of a department store because you couldn’t find an item you were looking for? This holds true for the web too. It is even more likely that visitors that can’t find a product on your website will leave and simply try the next website.
It is important that a person be able to navigate into any page of your website and understand how to navigate back to the home page. You should include prominent buttons that link to your home page so visitors can reorient themselves and begin the guided tour of your website that you have meticulously crafted for them to experience.
Tip #4: Include great imagery
There are two types of imagery that you can include: content and background imagery. Content imagery should be highly relevant to the topic of the page the visitor is currently on. This includes product images and page banners. These images deliver content that a visitor might expect from the text on the page.
Background imagery should invoke emotional responses in customers and serve as a supplementary experience to your well choreographed content delivery.
Tip #5: Tell your customers who you are
Create a great About Us page so that your customers know who you are and what your values are. Customers are more likely to buy from you if they trust you and this is the one of the best ways to gain that trust. Additionally, this is an opportunity for you to make a statement about your business on your own terms. This is your website, and no third party can constrain what you convey here.
Tip #6: Consider blogging
Blogging does two things: first, it creates content for visitors to read and, second, it creates content for search engine crawlers to index. Relevant content will increase the length of customer sessions and will also help your e-commerce website build domain authority that improves search engine results. A well planned blog publishing schedule can additionally demonstrate to search engines that your website is actively updated, further improving search engine results.
Tip #7: Have a great search engine optimization strategy
Many experts will tell you that all you have to do is create great content and visitors will follow. This is generally good advice, but it doesn’t illustrate the whole picture. There are many considerations that need to be made when trying to increase search result rankings. Technical, on-page optimization can often be overlooked. It is important that no technical hurdles prevent search engines from crawling your content.
Additionally, you need to have a good understanding of your link profile including who is linking to you, and if those links are valuable. Not all links are created equal and some can even hurt you. Backlinks carry more or less weight with search engines depending on those site’s link profiles, and most sites won’t be negatively impacted by a few poor quality backlinks. However if your site has fallen victim to malware, or you made the mistake of buying backlinks in the past, some cleanup might be in order. If all else fails, disavowing bad backlinks to search engines can help your SEO.
We at TechTe.am want to help you grow your e-commerce business
Stepping into the e-commerce arena can be intimidating. You don’t have to do it alone. TechTe.am’s experienced and passionate web experts love helping clients build their online businesses. Choose a plan today and let us help you launch an e-commerce website with confidence.