Category: Tools and Tips

Avoiding an Instagram Shadowban by Checking Hashtag Restrictions

Instagram is a great site to promote your business. It has 700 million active users, including 31% of American women and 24% of men. Organizations as diverse as FedEx and the US Customs and Border Protection are using Instagram to reach new audiences. But what happens...

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End a Sales Slump with Twitter Marketing

Suffering a slow season at work? It's the end of summer and lots of businesses see a decline in sales at this point. Maybe everyone's outside enjoying the nice weather. Or saving to cover the cost of that vacation they took. With so many other...

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How to Use Hashtags

Hashtags are everywhere. From Twitter and Facebook to Instagram and LinkedIn, every platform uses them. Hashtags are a great way of boosting a post's visibility and getting interaction from users beyond your existing social circle. But using them can be tricky. Follow our quick guide to...

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The Pitfalls of Social Media Automation

We've discussed before how automating your social media can free up time while still keeping your fans happy. There's plenty of software available now to help. Big business have grown in the industry as a result, including Buffer, Hootsuite, and Crowdfire. However automation does have...

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Get More Hits With Evergreen Content

Starting a business website can be tricky. As well as the design and layout, you also need to generate content that visitors will find appealing. It can be disheartening to write new posts week after week only to get a handful of hits. But evergreen content...

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Five Useful Tools to Help You Write a Great Blog Post

Whatever you need doing, there's usually an app for it. When you need to write a great blog post, look no further than these online tools and plugins to help you create beautiful posts that have mass appeal. (more…)

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Top Tips for Writing a Great Blog Post

So you've decided your website needs a blog. That's great! Blogging can be an easy and effective way of introducing new potential customers to your brand. Follow these top tips to writing a perfect post and you'll be attracting new readers in no time. (more…)

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Starter Guide to TweetDeck

Twitter's popularity makes it a great place for companies to grow their audience. Its fast pace and character limits can seem daunting, but there are tools to help you succeed. One of the best is Twitter's own: TweetDeck. (more…)

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Starter Guide to Automating Social Media

Keeping up with social media can be tough when you’re running a small business. Having an active profile is one of the fastest and most effective ways of boosting your brand visibility online. But can you really afford to spend all day tweeting when you’ve...

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Starter Guide to Buzzsumo

If you're just starting to market your business, a site you might not have heard of yet it Buzzsumo. Unlike the others we've featured, most of Buzzsumo's services are paid (starting at $99/month), but it does come with a 14-day free trial, which should be...

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