Category: Search Engine Optimization

How to Find and Fix 404 Errors

Everyone online has encountered 404 errors at some point in their browsing history. Simply put, a 404 error is the message you see when you try to go to a page that doesn't exist on a particular domain. You can what your site's 404 error page looks...


Why You Should Use a Sitemap

Most small business websites are simple affairs, with a limited number of pages and maybe a blog (rather like this site!). A sitemap might seem like an unnecessary addition, particularly if your website is clearly organized with properly linked pages, but you can still benefit from using...


Editing Webpage HTML for Better SEO

With so many people online, most businesses have invested in a web presence. Usually they start with cheap, reliable web building options such as Wix and WordPress. A big advantage of these sites is WYSIWYG (“What You See Is What You Get”—pronounced “wizzy-wig”) webpage editing. Using pre-formatted...


Improving Your SEO with Google Adwords Keyword Planner

Adwords is a tool provided by Google to help you use paid promotions to improve your web traffic. From the homepage you can set up a campaign that will run on on a Pay-Per-Click (PPC) basis. What that means is Google will show your...


An Introduction to Google Webmaster

Launching and maintaining a website can be harder than it first appeared. Particularly for relatively inexperienced users who just want a basic web presence for their business. With so many services available, at such varying costs, it’s hard to know who to trust.  Fortunately, some...


How 301 Redirects Can Boost Your SEO

We all know search engines like unique content, but did you know having an http and www versions of your sites count as duplicates to search engines? Most people probably don’t even know there’s a difference. Using our quick guide, you can easily set up...


Understanding Clean URLs: What Are They, and Why Do You Need Them?

Before we look at the importance of clean URLs, it’s important to understand what an URL actually is. Every webpage has an IP address, rather like a telephone number. Google, for example, has the IP, but because remembering hundreds of number sequences isn’t something...


How Local SEO Can Boost Your Business Online

The internet might be making the world smaller, but if you run a business from a physical location, you need to harness local SEO to make the most of your web presence. There’s no point having 5,000 Facebook fans in London for your yarn shop...


What is Search Engine Optimization, and How Can it Help my Business?

If you’re confused by search engine optimization, you’re not alone. Every month, some 27,000 people search Google for what SEO is. There are plenty of SEO companies and services available online, but doing it yourself doesn’t have to be daunting. This post will walk you through understanding...


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