Everyone online has encountered 404 errors at some point in their browsing history. Simply put, a 404 error is the message you see when you try to go to a page that doesn’t exist on a particular domain. You can what your site’s 404 error page looks like easily, by making up a page on your domain, for example techte.am/error. Because there’s no “error” page on techte.am, it displays a 404 Not Found message. Read More
Most small business websites are simple affairs, with a limited number of pages and maybe a blog (rather like this site!). A sitemap might seem like an unnecessary addition, particularly if your website is clearly organized with properly linked pages, but you can still benefit from using one.
With so many people online, most businesses have invested in a web presence. Usually they start with cheap, reliable web building options such as Wix and WordPress. A big advantage of these sites is WYSIWYG (“What You See Is What You Get”—pronounced “wizzy-wig”) webpage editing. Using pre-formatted templates and a simple editor, casual internet users can edit their HTML to produce a professional website. Read More
Adwords is a tool provided by Google to help you use paid promotions to improve your web traffic. From the homepage you can set up a campaign that will run on Google.com on a Pay-Per-Click (PPC) basis. What that means is Google will show your ad as a result for relevant searches, and bill you every time somebody clicks on it. You can also use it as a keyword planner tool, and this post will show you how.
Don’t be disheartened if you don’t want to spend money on advertising just yet: Adwords’ uses go far beyond paid campaigns.
Launching and maintaining a website can be harder than it first appeared. Particularly for relatively inexperienced users who just want a basic web presence for their business. With so many services available, at such varying costs, it’s hard to know who to trust. Fortunately, some of the biggest names in e-commerce are happy to help. One of the best is Google’s Webmaster.
We all know search engines like unique content, but did you know having an http and www versions of your sites count as duplicates to search engines? Most people probably don’t even know there’s a difference. Using our quick guide, you can easily set up 301 redirects to improve your site’s SEO. Read More
Before we look at the importance of clean URLs, it’s important to understand what an URL actually is. Every webpage has an IP address, rather like a telephone number. Google, for example, has the IP 22.214.171.124, but because remembering hundreds of number sequences isn’t something most people are very good at, URLs were invented to make the process simpler. In other words, an URL, or Uniform Resource Locator, is a readable name for a webpage.
The internet might be making the world smaller, but if you run a business from a physical location, you need to harness local SEO to make the most of your web presence. There’s no point having 5,000 Facebook fans in London for your yarn shop in Florida. With almost half of all US Google queries having local intent, that could be thousands of customers you’re losing every day.
If you’re confused by search engine optimization, you’re not alone. Every month, some 27,000 people search Google for what SEO is. There are plenty of SEO companies and services available online, but doing it yourself doesn’t have to be daunting. This post will walk you through understanding what SEO is and how it works, as well as providing hints and tips for improving the SEO of your website, whatever its subject. Read More