One of the major factors that gets overlooked when running a website is uniformity. When you set up a site you’ll choose a theme, pick colors and styles, and set a layout. Beyond that, particularly if you run a blog, what thought have you given to what headings and subheadings you use, and when? What size are the images on your posts? Is your text justified or ragged right? Taking the time to focus on small elements to create uniformity makes your site instantly look more professional and polished, and goes a long way towards building your brand.
When you start writing website copy, be it for a single page or an ongoing blog, a major consideration that often gets ignored is your voice. Do you write in first person (I), second person (you), or third person (he)? How formal or informal is your tone? Do you crack jokes, or use a lot of slang or swear words? Or do you use a lot of industry and technical speak?
Your voice matters. In written language, it’s often the only clue we have to your mood and intent. Hence the popularity of emoticons to show readers when the writer is joking or being sarcastic. When you’re writing on a platform where emoticons might be inappropriate—such as a business website—you have to use other tricks to make your meaning clear. Read More
Visual appeal matters more than ever when it comes to web design. Bright, bold colors and clear, legible fonts are a must. You can spend a fortune, or many hours, or both on creating a beautiful website. Don’t let it be let down by poor choice of images and graphics. Custom images ensure your site’s branding is perfectly executed at every step.
Your website is your business’s presence online. It might be your company’s only presence. It has to positively reflect your corporate image. Gone are the days when customers would forgive a clunky or unattractive website. Your site has to be as professional as an office, and it should seamlessly integrate with your brand. The best way to make a good first impression is through clever manipulation of the layout and color scheme. Read More
Symbolism has never been more important. With the rise of mobile browsing and reduction in screen size, more and more companies are relying on their logos instead of their names. Twitter is that little blue bird. Facebook is a stylized “F.” Amazon a lowercase “a” with a curved arrow. Apple has a bite taken out of it. In today’s online world, if you don’t have a logo, you don’t have a brand. Read More
Choosing an URL is probably the single most significant decision you’ll make in your online business life. You can tweak, change, and alter anything else—the template, the color scheme, the content—as your business grows. Your URL is your name and address online. It’s what will make your business memorable, attract customers, and keep them coming back. Getting the URL right is the most basic of branding elements.
Blogging is incredibly popular. WordPress alone hosts some 75 million blogs, and accounts for 27% of all webpages. That doesn’t begin to account for business blogs—companies as diverse as Twitter, Microsoft, and Coca-Cola all run their own. Writing a blog is very much the norm, but that doesn’t mean it will automatically be useful to your business. Before you take the plunge, here are some points you need to consider. Read More
Last week we discussed automating social media profiles using a variety of third-party services. However you don’t always need to use an external app or site to schedule posts. Facebook page automation makes it easy to run a business presence on social media. Read More
It might seem obvious, but a simple “thank you” goes a long way. Not just when it’s expected, like following a purchase, but at any point in the year. There’s more to customer service than simply collecting email addresses and social media followers. Consider giving thanks to let each customer know you value them and keep them loyal to your brand for life. Read More
One of the hardest things to do online is get your customers to interact with you. A passive sign-up form might get a few subscribers to join your mailing list, but in order to grow that list and properly reap the benefits, you need to actively engage your audience. Read More