Category: Building Your Brand

Get Your Site Ready for the Holiday Season

It's that time of year again! Black Friday and Cyber Monday might be behind us, but there's still time to get in on the holiday action. The average American consumer anticipates spending $983 on gifts, and 61% say they'll do their shopping online. Follow our...

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Keep Your Site Ahead of the Pack with TechTe.am’s Maintenance Services

Running a small commercial website can be tough. The big players can afford in-house web support and bespoke architecture, but small business owners often have to manage their websites themselves. That's on top of running the business. If you've considered external website support but aren't...

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Using Influencers to Help Sell Your Brand

You don't have to look far in social marketing strategy to find people recommending using influencers to help sell your product. But what are they? How can you work with them? And can they really produce the results others have promised? Check out our quick...

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Why a Vlog Might be Right for Your Brand

Video is the new everything online. YouTube might be the most overlooked social media platform, but it shouldn't be. It has 1.3 billion users, and in an average month, 80% of 18-49 year-olds watch YouTube videos. Vlogs — video blogs — are incredibly popular, not just with...

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How to Get More Twitter Interaction

Twitter is a great platform for businesses. Whether it's Oreos dominating the Super Bowl, a request for free nuggets from Wendy's becoming the most retweeted tweet ever, or Denny's throwing shade at Apple, brands are harnessing Twitter to grow their followers and stay relevant. Getting...

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Why You Should Rethink Scheduling Instagram Posts

Instagram is an incredibly popular social media platform, with over 700 million regular users and growing. If your business or brand lends itself to visual media, it's probably worth being on there. For a quick guide and how-to, check out our blog post on getting...

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Should Your Business Be On Snapchat?

There are plenty of social media sites with tool geared towards businesses. Be it with Facebook pages or verified Twitter accounts, you might think you've got social media sewn up. But have you considered Snapchat? With 81% of American teens using it at least once a...

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Branding Basics: Uniformity

One of the major factors that gets overlooked when running a website is uniformity. When you set up a site you'll choose a theme, pick colors and styles, and set a layout. Beyond that, particularly if you run a blog, what thought have you given...

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Branding Basics: Finding Your Voice

When you start writing website copy, be it for a single page or an ongoing blog, a major consideration that often gets ignored is your voice. Do you write in first person (I), second person (you), or third person (he)? How formal or informal is your...

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Branding Basics: Custom Images

Visual appeal matters more than ever when it comes to web design. Bright, bold colors and clear, legible fonts are a must. You can spend a fortune, or many hours, or both on creating a beautiful website. Don't let it be let down by poor choice...

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You deserve a better, faster website.
And so do your visitors.

Contact us today to find out how TechTe.am can get you there.