Category: Building Your Brand

Why a Vlog Might be Right for Your Brand

Video is the new everything online. YouTube might be the most overlooked social media platform, but it shouldn't be. It has 1.3 billion users, and in an average month, 80% of 18-49 year-olds watch YouTube videos. Vlogs — video blogs — are incredibly popular, not just with...

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How to Get More Twitter Interaction

Twitter is a great platform for businesses. Whether it's Oreos dominating the Super Bowl, a request for free nuggets from Wendy's becoming the most retweeted tweet ever, or Denny's throwing shade at Apple, brands are harnessing Twitter to grow their followers and stay relevant. Getting...

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Why You Should Rethink Scheduling Instagram Posts

Instagram is an incredibly popular social media platform, with over 700 million regular users and growing. If your business or brand lends itself to visual media, it's probably worth being on there. For a quick guide and how-to, check out our blog post on getting...

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Should Your Business Be On Snapchat?

There are plenty of social media sites with tool geared towards businesses. Be it with Facebook pages or verified Twitter accounts, you might think you've got social media sewn up. But have you considered Snapchat? With 81% of American teens using it at least once a...

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Branding Basics: Uniformity

One of the major factors that gets overlooked when running a website is uniformity. When you set up a site you'll choose a theme, pick colors and styles, and set a layout. Beyond that, particularly if you run a blog, what thought have you given...

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Branding Basics: Finding Your Voice

When you start writing website copy, be it for a single page or an ongoing blog, a major consideration that often gets ignored is your voice. Do you write in first person (I), second person (you), or third person (he)? How formal or informal is your...

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Branding Basics: Custom Images

Visual appeal matters more than ever when it comes to web design. Bright, bold colors and clear, legible fonts are a must. You can spend a fortune, or many hours, or both on creating a beautiful website. Don't let it be let down by poor choice...

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Branding Basics: Layout and Color Scheme

Your website is your business's presence online. It might be your company's only presence. It has to positively reflect your corporate image. Gone are the days when customers would forgive a clunky or unattractive website. Your site has to be as professional as an office, and...

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Branding Basics: Logos

Symbolism has never been more important. With the rise of mobile browsing and reduction in screen size, more and more companies are relying on their logos instead of their names. Twitter is that little blue bird. Facebook is a stylized "F." Amazon a lowercase "a" with a curved...

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Branding Basics: Choosing an URL

Choosing an URL is probably the single most significant decision you'll make in your online business life. You can tweak, change, and alter anything else—the template, the color scheme, the content—as your business grows. Your URL is your name and address online. It's what will make...

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