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Understanding Clean URLs: What Are They, and Why Do You Need Them?

Before we look at the importance of clean URLs, it’s important to understand what an URL actually is. Every webpage has an IP address, rather like a telephone number. Google, for example, has the IP 8.8.8.8, but because remembering hundreds of number sequences isn’t something...

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How Local SEO Can Boost Your Business Online

The internet might be making the world smaller, but if you run a business from a physical location, you need to harness local SEO to make the most of your web presence. There’s no point having 5,000 Facebook fans in London for your yarn shop...

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