When you start writing website copy, be it for a single page or an ongoing blog, a major consideration that often gets ignored is your voice. Do you write in first person (I), second person (you), or third person (he)? How formal or informal is your tone? Do you crack jokes, or use a lot of slang or swear words? Or do you use a lot of industry and technical speak?
Your voice matters. In written language, it’s often the only clue we have to your mood and intent. Hence the popularity of emoticons to show readers when the writer is joking or being sarcastic. When you’re writing on a platform where emoticons might be inappropriate—such as a business website—you have to use other tricks to make your meaning clear. Read More