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Branding Basics: Uniformity

One of the major factors that gets overlooked when running a website is uniformity. When you set up a site you'll choose a theme, pick colors and styles, and set a layout. Beyond that, particularly if you run a blog, what thought have you given...

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Branding Basics: Finding Your Voice

When you start writing website copy, be it for a single page or an ongoing blog, a major consideration that often gets ignored is your voice. Do you write in first person (I), second person (you), or third person (he)? How formal or informal is your...

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