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Branding Basics: Layout and Color Scheme

Your website is your business's presence online. It might be your company's only presence. It has to positively reflect your corporate image. Gone are the days when customers would forgive a clunky or unattractive website. Your site has to be as professional as an office, and...

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Branding Basics: Logos

Symbolism has never been more important. With the rise of mobile browsing and reduction in screen size, more and more companies are relying on their logos instead of their names. Twitter is that little blue bird. Facebook is a stylized "F." Amazon a lowercase "a" with a curved...

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