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Branding Basics: Finding Your Voice

When you start writing website copy, be it for a single page or an ongoing blog, a major consideration that often gets ignored is your voice. Do you write in first person (I), second person (you), or third person (he)? How formal or informal is your...

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Branding Basics: Custom Images

Visual appeal matters more than ever when it comes to web design. Bright, bold colors and clear, legible fonts are a must. You can spend a fortune, or many hours, or both on creating a beautiful website. Don't let it be let down by poor choice...

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