Author: Katherine

Why a Vlog Might be Right for Your Brand

Video is the new everything online. YouTube might be the most overlooked social media platform, but it shouldn't be. It has 1.3 billion users, and in an average month, 80% of 18-49 year-olds watch YouTube videos. Vlogs — video blogs — are incredibly popular, not just with...

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Avoiding an Instagram Shadowban by Checking Hashtag Restrictions

Instagram is a great site to promote your business. It has 700 million active users, including 31% of American women and 24% of men. Organizations as diverse as FedEx and the US Customs and Border Protection are using Instagram to reach new audiences. But what happens...

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End a Sales Slump with Twitter Marketing

Suffering a slow season at work? It's the end of summer and lots of businesses see a decline in sales at this point. Maybe everyone's outside enjoying the nice weather. Or saving to cover the cost of that vacation they took. With so many other...

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How to Get More Twitter Interaction

Twitter is a great platform for businesses. Whether it's Oreos dominating the Super Bowl, a request for free nuggets from Wendy's becoming the most retweeted tweet ever, or Denny's throwing shade at Apple, brands are harnessing Twitter to grow their followers and stay relevant. Getting...

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Why You Should Rethink Scheduling Instagram Posts

Instagram is an incredibly popular social media platform, with over 700 million regular users and growing. If your business or brand lends itself to visual media, it's probably worth being on there. For a quick guide and how-to, check out our blog post on getting...

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Should Your Business Be On Snapchat?

There are plenty of social media sites with tool geared towards businesses. Be it with Facebook pages or verified Twitter accounts, you might think you've got social media sewn up. But have you considered Snapchat? With 81% of American teens using it at least once a...

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How to Use Hashtags

Hashtags are everywhere. From Twitter and Facebook to Instagram and LinkedIn, every platform uses them. Hashtags are a great way of boosting a post's visibility and getting interaction from users beyond your existing social circle. But using them can be tricky. Follow our quick guide to...

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The Pitfalls of Social Media Automation

We've discussed before how automating your social media can free up time while still keeping your fans happy. There's plenty of software available now to help. Big business have grown in the industry as a result, including Buffer, Hootsuite, and Crowdfire. However automation does have...

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Get More Hits With Evergreen Content

Starting a business website can be tricky. As well as the design and layout, you also need to generate content that visitors will find appealing. It can be disheartening to write new posts week after week only to get a handful of hits. But evergreen content...

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Why You Should Avoid Adobe Flash on Your Website

Adobe Flash was once ubiquitous on the web. It featured in games, media content, and all kinds of animation. Support for Flash has been withdrawn over recent years, yet many small sites still rely on it. If your site is still using Flash, here's why you...

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