Monthly Archives

March 2017

Branding Basics: Finding Your Voice

By | Building Your Brand | No Comments

mic microphone finding your voice speakingWhen you start writing website copy, be it for a single page or an ongoing blog, a major consideration that often gets ignored is your voice. Do you write in first person (I), second person (you), or third person (he)? How formal or informal is your tone? Do you crack jokes, or use a lot of slang or swear words? Or do you use a lot of industry and technical speak?

Your voice matters. In written language, it’s often the only clue we have to your mood and intent. Hence the popularity of emoticons to show readers when the writer is joking or being sarcastic. When you’re writing on a platform where emoticons might be inappropriate—such as a business website—you have to use other tricks to make your meaning clear. Read More

Branding Basics: Custom Images

By | Building Your Brand | No Comments

custom images artwork design web devVisual appeal matters more than ever when it comes to web design. Bright, bold colors and clear, legible fonts are a must. You can spend a fortune, or many hours, or both on creating a beautiful website. Don’t let it be let down by poor choice of images and graphics. Custom images ensure your site’s branding is perfectly executed at every step.

Read More

Branding Basics: Layout and Color Scheme

By | Building Your Brand | No Comments

branding basics layout color scheme corporate company logoYour website is your business’s presence online. It might be your company’s only presence. It has to positively reflect your corporate image. Gone are the days when customers would forgive a clunky or unattractive website. Your site has to be as professional as an office, and it should seamlessly integrate with your brand. The best way to make a good first impression is through clever manipulation of the layout and color scheme. Read More

Branding Basics: Logos

By | Building Your Brand | No Comments

techteam logo favicon iconSymbolism has never been more important. With the rise of mobile browsing and reduction in screen size, more and more companies are relying on their logos instead of their names. Twitter is that little blue bird. Facebook is a stylized “F.” Amazon a lowercase “a” with a curved arrow. Apple has a bite taken out of it. In today’s online world, if you don’t have a logo, you don’t have a brand. Read More

Branding Basics: Choosing an URL

By | Building Your Brand | No Comments

man typing on laptop computer online internetChoosing an URL is probably the single most significant decision you’ll make in your online business life. You can tweak, change, and alter anything else—the template, the color scheme, the content—as your business grows. Your URL is your name and address online. It’s what will make your business memorable, attract customers, and keep them coming back. Getting the URL right is the most basic of branding elements.

Read More