Publishing great content isn’t all about the text. Considering the visual appeal of your website is paramount to producing an appealing site visitors will want to return to. A significant element to consider in the layout and design of your site is the images you use. Read More
Most small business websites are simple affairs, with a limited number of pages and maybe a blog (rather like this site!). A sitemap might seem like an unnecessary addition, particularly if your website is clearly organized with properly linked pages, but you can still benefit from using one.
We’ve discussed how to boost your business using four major social media platforms: Facebook, Twitter, Google+, and Instagram. Each offers unique advantages when it comes to online promotion, and it might seem tempting to create a business presence on every platform you possibly can. Before you do so, however, consider whether this kind of blanket promotion is right for you. Read More
Instagram is a Facebook-owned photo-based social media site with over 500 million active monthly users. While the platform might not have as many regular users as Facebook, in recent months it has overtaken Twitter in user volume, and its demographic skews significantly younger than Facebook, with the average American Insta account belonging to someone under 34.
Unlike other platforms, Instagram’s photo-based content can prove limiting to some businesses, but for those who make it work, the rewards can be significant. Accounts as diverse as National Geographic (61 million followers) and FedEx (52 thousand followers) are harnessing the power of photos to change how their interact with their customers. Read More