Monthly Archives

October 2016

Boost Your Business with Social Media: Instagram

By | Building Your Brand | No Comments

instagram logo social mediaInstagram is a Facebook-owned photo-based social media site with over 500 million active monthly users. While the platform might not have as many regular users as Facebook, in recent months it has overtaken Twitter in user volume, and its demographic skews significantly younger than Facebook, with the average American Insta account belonging to someone under 34.

Unlike other platforms, Instagram’s photo-based content can prove limiting to some businesses, but for those who make it work, the rewards can be significant. Accounts as diverse as National Geographic (61 million followers) and FedEx (52 thousand followers) are harnessing the power of photos to change how their interact with their customers. Read More